Working with the American Composer's Orchestra and the Brooklyn Academy of Music, Ode to Joy is executive producing a new interactive music experience that invites families to rediscover classical music through gaming.
Never the same each time it is played, Journey LIVE is an interactive parable, marking an unprecedented formal exploration in which live musicians respond to the actions of video game players—in real time—on stage.
In this alchemical collision of mediums, Ode to Joy teams up with composer/conductor Austin Wintory, American Composers Orchestra, and BAM to present an original, interactive live performance of the Grammy-nominated score of Journey, the most beautiful game of its time.
On the heels of the wildly successful Met Unframed we asked our partners what they most needed next. The answer was clear. They needed people, specifically families, back in the museum."Our solution, meet kids where they are at and play to their interests and strengths, making a family activity that would allow everyone to experience the museum in a new way.
Was it possible to turn the entire museum into one giant game for kids? Working with The Metropolitan Museum of Art, Verizon, and Roblox we helped build a first-of-its-kind mobile interactive AR experience. Upon entering the museum kids are immediately drawn into a virtual scavenger hunt, armed with a map and educational clues to go find 37 pieces of art scattered throughout the museum's permanent collection. Once scanned, kids can unlock and digitally “acquire” replicas of the objects for their Roblox inventory. The physical to digital experience allows ongoing engagement and exposure to the collection even after families leave the museum. Heralded as a breakthrough in museum experiences for kids, we brought education, art and gaming together allowing The Met to enter the metaverse on Roblox.
The Met Unframed
In late 2019 we had an idea, could we use the 400,000+ digitized pieces at the Metropolitan Museum of art to put on the largest outdoor art exhibition ever seen? Through some serious networking, we found ourselves at the steps of the Met meeting with the Chief Communications Officer. Our question was simple, if we could find the funding, would the Met be interested? With his support, we found a great partner in Verizon and we were off to the races. On March 12th, 2020 we were supposed to have our kickoff meeting. Then, Covid hit. Undeterred, we reached back out to Verizon. Would they be open to using Verizon 5G to help power an experience that used the digital collection to let people see the museum while its doors were closed and all travel was stopped? A few phone calls later and The Met Unframed was reborn. Blurring the line between physical and virtual, and using the digital layer as connective tissue, we were able to help craft a unique experience that allowed users and art enthusiasts to be transported into the heart of the MET and explore it as if they were there. Part AR, part game, part virtual tour, the experience included a dozen galleries and the renowned Great Hall entirely created in a uniquely digital realm. The experience was a huge hit. Amassing over a billion impressions, with viewers from 153 countries, we brought joy in a time of sadness. The Met Unframed was recognized as one of the biggest digital events of the year, racking up virtually every major media award. Check out more on the making of The Met Unframed. https://vimeo.com/650452167
Current Projects
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National Women's History Museum Video Strategy: Partnering with the National Women's Histoyr Museum to create a video strategy that puts women back into American History.
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City Art Takeover: Working with a major tech partner, a city and a leader in design, we are going to take over the streets with art and artists to completely change your perspective of world's most famous city.
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Longform and interactive series concept: Merging a popular web comic and mobile gaming property to come up with and pitch extensions for their popular digital IP.
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Original Unscripted Series: Pitching a new, comedic take on women's health and sexuality.
Awards
Cannes Lions Silver, Bronze
One Show Gold Silver, Bronze
ADC Gold, Silver, Bronze
Clio Awards Bronze
D&AD Shortlist
Andy Awards Gold
New York Festivals Gold, Silver, Bronze
Webby Awards People's Voice and Webby Winner
AICP Next Shortlist
Shorty Awards Gold, Bronze
Effies Bronze, Finalist